Listed as Luma offers free trial credits so you can try the app before choosing a plan, but its pricing page lists no ongoing free plan. Paid plans are Plus at $30/month ($25/month billed yearly) with 10,000 credits, Pro at $90/month ($75 yearly) with 40,000 credits, and Ultra at $300/month ($250 yearly) with 150,000 credits; all include commercial use and third-party models. Team and Enterprise plans are custom-priced.